When some business experts, bloggers, and journalists write about Gen Z entering adulthood, it sounds like they're talking about an incoming natural disaster.
Headlines like, "Gen Z is Coming, Are You Ready," or "Prepare You Marketing to Survive the Gen Z Invasion" are circulating around the internet, but do marketers really need to make extreme preparations and start drastically changing their strategies to woo this age group?
The truth is -- kind of.
