Welcome to your second bonus tip from the Free Guide for Google+ Page Managers. This one is about making your company page stand out when someone clicks over to it to learn more about you.
There’s a difference between Brand pages and Local pages. On Brand pages, you have a tagline (max 40 characters) and Story section, where you should add links to lead-gen pages, sales and support channels, and also tell your audience what types of circles to put you in.
Local pages, at this time, have neither tagline nor story, however, you can add links to lead-gen pages, sales and support channels, and tell your audience what circles to put you in by editing your Description in the Google My Business dashboard.
Pro tip: Add links to regularly-cited resources to your story section, so you can direct people to them when engaging in comments (where they’ll also see the rest of your links and info).
Each of the next three tips are routines we use at Steady Demand to get more traction and followers for our clients. Stay tuned, and let me know if you have any questions!