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12 Rules for Success as an Entrepreneur or Small Business Owner

Updated: Aug 25, 2022

Image via Unsplash

Running a business is hard. It’s not enough to have a unique and profitable idea; you must stay disciplined and implement effective strategies in every area of your operations if you are to have any hope of achieving healthy growth. Fortunately, there are some general entrepreneurial rules that you can reference on your journey that span across all industries and niches. And we’ve listed 12 of the most important ones!

Understand Your Legal Obligations

As a business owner, you have a lot of legal responsibilities to think about. Make sure you don’t lose sight of them!

  • Stay on top of ever-changing business laws so that you can always remain in compliance.

  • Make sure you are abiding by all local rules and regulations.

  • Choose the right entity for your business. Many entrepreneurs and small business owners form LLCs because it protects them from liability and can prove favorable at tax time.

  • Hire a professional accountant and incorporate software to avoid falling behind on taxes.

Revisit Your Brand Identity

What is the overall perception of your company according to your customers and potential customers? Developing your brand identity will prove crucial to your long-term success.

  • Conduct market research regularly so that you can tailor your strategy to your target audience.

  • Establish up-to-date branding, including your logo, color scheme, and typography.

  • Keep a well-maintained website that engages users and serves as an effective hub for your digital marketing efforts.

  • Never lose sight of your customer service priorities. Your reputation among consumers will play an essential role in your brand identity.

Prioritize Relationships

Finally, you will be hard-pressed to succeed in any venture without developing strong business relationships.

  • Take an assessment of all your business relationships (with your team members, professional network, and customers) to determine how you can improve them.

  • If you have employees, empower them to be comfortable with speaking their minds and bringing ideas to the table.

  • Constantly build your professional network by attending industry events, getting involved in the community, and engaging on social media.

  • Look for opportunities to learn more about your target customers, hire a marketing professional, and use CRM software to take your customer relationships to the next level.

If you’re an entrepreneur or small business owner, you know that discipline and strategy are non-negotiables when it comes to growing a company. No matter what industry or niche you work in, abiding by the rules above will position you for long-term success. Just remember: There’s always room for improvement, and there’s always something to learn!



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