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Search Engine Optimization

Search Engine Optimization

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Monthly SEO Plan
Minimum of 1 Year Commitment
$1.00every month until canceled

What is Included in the SEO Plans for Mid to Large Business

 

  • Google Maps Setup and Approval - Google Maps is an oft-overlooked but vital tool in the arsenal of Search Engine Optimization (SEO). By listing a business on Google Maps, companies can enhance their visibility on search engine result pages (SERPs), particularly for local searches. This increased visibility can lead to higher website traffic and, ultimately, increased sales or service utilization. Additionally, the user-generated reviews associated with a Google Maps listing can contribute to a business's online reputation, an important SEO factor. Hence, not only does Google Maps serve as
    a practical tool for location and navigation, but it also plays an integral role in a robust SEO strategy.
     
  • Onsite Optimization - Onsite optimization, also known as on-page SEO, is a core component of a comprehensive SEO strategy, working hand in glove with off-page optimization mechanisms like Google Maps listings. This involves optimizing individual web pages on a site so that they rank higher in SERPs and attract more relevant traffic. Key aspects of onsite optimization include keyword placement, meta descriptions, URL structure, internal linking, and content quality. The strategic use of keywords throughout a webpage, including in the title, headings, and body of the content, can help search engines understand what the page is about. Similarly, crafting compelling meta descriptions – the brief previews that appear in SERPs – can improve click-through rates. A clean and concise URL structure, using keywords where appropriate, can also enhance a page’s search engine visibility. Meanwhile, an effective internal linking strategy can help search engines navigate a site more efficiently, allowing all pages to be indexed and improving the site’s overall SEO performance. However, despite these technical elements, quality content remains king (offsite optimization). Providing valuable, relevant, and engaging content to visitors not only improves user experience but also signals to search engines that the site is a trusted and authoritative source, boosting its overall ranking.
     
  • Onsite Optimization - Keywords play a crucial role in helping search engines understand the content of the page, and their proper placement within the title, headings, and body text is essential. Meta descriptions, which offer a brief preview of the page's content in search engine results, can influence click-through rates and should be compelling. 


    Writing blogs or articles is a powerful tool for boosting SEO performance. Not only does it keep website content fresh and updated, but it can also attract potential customers through targeted search terms. The strategic use of keywords in the blog title, headings, and body text can help drive organic traffic to the page. Additionally, including links within the post to other relevant pages on the website can help improve internal linking. Consequently, this not only increases visibility for individual pages but also boosts the site's overall ranking in search engine results. Moreover, as blog posts generally stay online for long periods of time, businesses can benefit from continued organic traffic driven by these pieces. Hence, regularly producing high quality blogs and articles is a strong SEO tactic that should be utilized to its fullest potential. Furthermore, well-crafted blog posts can also be used as an effective marketing tool by sharing them through social media channels. This can help drive further organic traffic and potentially reach a broader audience. Additionally, the user-generated content associated with these pieces can generate valuable insights about customer preferences that businesses can use for both SEO and marketing purposes.

 

What goes into SEO?

To understand the true meaning of SEO, let's break that definition down and look at the parts:
 

  • Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in the products that you offer.
     
  • Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
     
  • Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.

 

How SEO works

You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you're using magically replies with a long list of links to webpages that could potentially answer your question.

 

That's true. But have you ever stopped to consider what's behind those magical lists of links?

Here's how it works: Google (or any search engine you're using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.

 

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