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The pandemic has transformed most business sectors. Companies large and small have been forced to dramatically modify their operations and offerings in order to stay afloat. Along with new restrictions, the needs of consumers have changed. This presents both challenges and opportunities for small businesses in 2021 and beyond.
One thing is for sure, however: The web is your best friend when it comes to boosting profits in times like these. From updating your online store to doubling down on your digital marketing efforts, LiveWebMedia is here with some practical suggestions for how your small business can increase revenue via the internet:
Upgrade your website.
First of all, you want your website to be top-notch. Not only will you be selling products from your site, but it will also serve as the digital storefront of your company.
If you already have an eCommerce store, look for ways that you can make it better. This might include improving the checkout process, adding payment methods, writing quality product descriptions, putting up product photos, and more. If you haven’t added an eCommerce element to your business yet, then take time to strategize the products you’ll sell and which platform you’ll use.
Besides your online store, your website in general should be professionally designed and developed. Make sure your site is attractive and clearly presents your branding. Also, ensure that it loads fast and is easy to navigate. Moreover, invest in creating engaging, useful content for visitors via blogs, videos, and other mediums. If you need help creating a unique, top-notch website, the pros at LiveWebMedia can get the job done!
Update your payroll system.
Payroll is a complicated process, and it’s far too easy to make mistakes that can harm your business’s finances and reputation. For example, if you miscalculate employee hours, it can lead to hefty penalties from the government, not to mention that it can strain or dissolve employee relationships.
Invest in employee time tracking software that simplifies employee timesheets and team management in general. When researching software, make sure any product you’re considering offers real-time reporting, a mobile app, and easy integration with payroll software.
Take digital marketing to the next level.
You can sell high-quality products and provide the best services in your niche, but unless you promote your brand, you will miss out on revenue. Think of ways that you can boost your digital marketing and online presence. Engage on social media by regularly posting content and interacting with consumers. Utilize pay-per-click advertisements, and boost your SEO efforts to get more recognition on Google.
There’s a lot involved in using digital marketing successfully, but any time, effort, and money you put into it can pay off in the long run. Growing your online presence leads to a stronger customer base, more revenue, and more success overall.
Manage your online reputation.
Online content is always changing, and how consumers perceive your company can shift in an instant. It’s important to stay ahead of the game by managing your online reputation as you build your brand. This means keeping up with customer reviews on Google, Yelp, Travel Advisor, and other relevant sites. While providing excellent customer service alone can go a long way in building a solid online presence, reputation management is a task worth hiring out to professionals
As challenging as these times are for businesses, there are also endless opportunities to meet the new needs of consumers. Use the web to your advantage by improving your website, using online payroll solutions, boosting your digital marketing efforts, and managing your brand’s online reputation. In no time, you’ll put your business in a better position to succeed now and beyond the pandemic.
Would you like to learn more about our web design and marketing services? Visit LiveWebMedia.com today!