This year, a 30-second Super Bowl ad slot cost roughly $5.6 million.
While $5.6 million seems like a lot of money for just a slot, think about how much advertisers are spending on the additional costs of producing these commercials, often known for having A-list talent, crazy special effects, or even award-winning directors.
The cost of Super Bowl advertising is so pricey that even many big brands who can afford it have chosen to spend their money elsewhere.
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