As Local Search Enters the Voice Era, Three Content Channels Dominate

The drumbeat continues. In language reminiscent of the press that foretold the Great Mobile Revolution just a few years ago, we are now hearing that 50% of all searches will be voice-based by 2020. That’s a lot of growth yet over the next two years, but the sentiment is probably more important than the specifics of the prediction. Voice is the new interface, and whether or not it ever eclipses desktop and mobile in share of search audience, we can at least say with confidence that it’s taking a permanent seat at the table. As usual, it’s wise to keep an eye on the future while applying some healthy skepticism to the hype. Amazon, Google, Apple, Samsung, and Microsoft have collectively done a

Survey: Identifying Best Practices in Reputation and Review Management

Multi-location brands that use reputation and review management to manage local marketing and advertising are more likely to say that their marketing efforts are effective, according to Street Fight’s latest survey. Analysis of the survey identified several related strategies that correlated strongly with marketing effectiveness, including trying to respond to every review and working with a reputation specialist with its own technology. Big brands and retailers remain fairly conservative in their use of digital marketing technologies and tactics in support of their local branches, franchises, and resellers. But they continue to increase the local portion of their digital budgets. Street Fig

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