Which Social Media Platforms Should You Use for SEO?

Social media has become a wonderfully diverse field, with dozens of different platforms in all kinds of different niches. While some powerhouses have clearly risen to the top (i.e., Facebook), some platforms offer incredible niche opportunities for businesses trying to get the most out of their campaigns. But when it comes to choosing the right platforms to support your SEO campaign, things can get a bit confusing. It's too much effort to pursue a strategy on every single platform you can find, but at the same time you want to make the most of your budget. So which social media platforms work best to support an SEO campaign? Why Social Media Matters for SEO First, we need to clarify an i

Google AdWords click-to-text message extension is coming out of beta

With the new mobile ad extension, users will be able to connect with advertisers via SMS. Google’s test to bring text messaging to AdWords ads will soon be rolling out of beta. Google has been testing click-to-text in AdWords search ads for several months now. Call extensions have been around for years, but the new message extensions give users another option to connect with businesses that will be especially appealing to the call-phobic and those aiming to avoid getting put on hold, listening to a list of menu options or waiting to get transferred in order to speak to the right person at a business. When users click on a message extension or icon, their phone’s SMS app will launch automatic

3 things to do after a major Google algorithm update

Heard about a new update to Google's organic search ranking algorithm? Don't panic! Columnist Ryan Shelley shares his tips for responding to these updates in a calm and constructive way. The only constant in the world of SEO is change. In fact, Google is reported to change its search algorithm around 500 to 600 times each year. While most of these updates are small and often aren’t even picked up by users and SEO, every once in a while, Google releases major updates. Over the past two years alone, we’ve seen about nine major updates to the algorithm. The two most recent, “Possum” (released on September 1, 2016) and Penguin 4.0 (released on September 23, 2016) caused a lot of stir in the SEO

Social Media: The Hard Truth

When social media first entered the scene, it was used primarily for pleasure and convenience. Old friends who hadn't talked in years were able to reconnect, family members living in different states could share pictures and people all over the world were able to communicate instantly. Soon, however, businesses noticed the power of social media and began to harness it for themselves. With a single tweet or Facebook update, these marketers were able to reach more people than they were able to reach using other methods, such as texting services or email marketing. Unfortunately, social media is not the same as it was when businesses first began to use it. In order to get the most out of social

Within months, Google to divide its index, giving mobile users better & fresher content

Currently, Google has a single index of documents for search. Google's Gary Illyes announced they plan on releasing a separate mobile search index, which will become the primary one. Google is going to create a separate mobile index within months, one that will be the main or “primary” index that the search engine uses to respond to queries. A separate desktop index will be maintained, one that will not be as up-to-date as the mobile index. The news came today during a keynote address from Gary Illyes, a webmaster trends analyst with Google, at Pubcon. Illyes didn’t give a timeline in his talk, but in a follow-up with Search Engine Land, he confirmed that it would happen within “months.” Goo

4 MISTAKES YOU MAKE ON INSTAGRAM ADS AND HOW TO FIX THEM

If you are frustrated with Instagram, don’t give up. Instagram is an important tool for social media marketing, and, when used properly, it delivers well-qualified website visitors and loyal customers. As you take a look at your current Instagram account, look closely at the ads. If those showed up on your feed, would you stop to look? It’s Worth Investing in Upping Your Game Instagram sees some 95 million new photos and videos added to the site every day. It has 500 million monthly users and 300 million people who log in and interact with the site every day. Those are big numbers that you cannot ignore. Here’s another important statistic: an estimated 70 percent of all U.S. companies will l

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